• The Works

I’m the Doctor – or am I?

Around the end of 2012 I was alerted  to the claims which Dr Jessica Middleton was making on her website, which she calls The Natural Doctor. A central issue was that Dr Middleton (now Dr Braid – see below) was clearly trading as a medical doctor, as evidenced by the name of her business, and the use of her medical degrees on the opening page of the site. However she does not practise anything which might be called conventional medicine, preferring to offer a wide range of diagnostics and `treatments’ which mostly lack robust evidence. I don’t intend to provide a detailed critique of what is on offer, as my purpose with this post is to explore how such a doctor is regulated. Meanwhile, I’m sure some of you will have your own views about an apparently intelligent young woman who was extensively educated in medicine, to a large extent at public expense, and now chooses not to utilise any of that training in service to the public.

I normally avoid personal attacks, but I have to identify Dr Middleton in order to illustrate very serious problems with the regulatory environment. So I will explain in some detail what happened when I sent a complaint to the General Medical Council. Dr Middleton’s record on the Medical Register shows that she is indeed registered with the GMC, but not licensed to practise. If anyone can explain why this might be the case, please tell me. My understanding so far is that she is not permitted by the GMC to work as a medical doctor, a point which I made to the GMC. At the same time, I submitted a critique of the claims Dr Middleton was making, such as for acupuncture, homeopathy, natural progesterone, kinesiology, and herbs.

The GMC’s first stage process is to refer a complaint to the case examiners, who decide whether there is a case to answer. Quite quickly their decision was that Dr Middleton was not practising as a medical doctor, and was not misleading anyone by implying that she was. I leave it to my readers to look at her website and consider whether the use of the business name The Natural Doctor, information on her short career in the NHS, and the prominent display of her medical degree, are all entirely irrelevant to her present practice.

With regard to the claims on her website, the GMC acted as little more than a postman, and simply forwarded my critique to Dr Middleton. This of course resulted in a voluminous response from Dr Middleton, which I had to go through in further detail. A particularly contentious set of claims related to natural progesterone. Through my good friends at Sense About Science, I contacted The Endocrine Society, who confirmed that the claims were largely spurious. So off went my second critique to the GMC, this time supported by expert endocrinologists. Here is the final decision of the case examiners:

The Case Examiners agree that there is no evidence that Dr Middleton is conducting medical examinations or engaging in medical practice. Dr Middleton is currently a non medical practitioner of complementary therapies. The Case Examiners agree that a doctor advocating an alternative approach in general terms does not raise an issue of professional misconduct.

Reading between the lines, the GMC appears to be saying that a doctor who chooses to practise health care largely based on irrational thinking and false claims, is not practising medicine so is outside the remit of the GMC’s regulatory process. Convenient eh? Dr Middleton, despite being a registered doctor, is absolved of the obligation to follow the requirements of registration, because she provides misleading information to her patients. Of course, the GMC totally ignored my responses that showed the claims to be false.

But who says the information is misleading? Well I do, The Endocrine Society does, and now the Advertising Standards Authority does. After this GMC brush-off, I submitted complaints to the ASA (using the excellent FishBarrel). At the time I excluded the wild claims Dr Middleton made for homeopathy, as the ASA was carrying out a class action and was not accepting further homeopathy complaints (it is now). Some six months later I received a response from the ASA, saying that the complaints had been informally resolved, and that the false claims were to be removed or amended. The last time I looked, the claims had been modified, but I was astounded to see this statement regarding Therapeutic Energy Kinesiology (TEK):

NB: Since March 2011 due to the restrictions imposed by the Advertising Standards Agency(ASA) and the Committee of Advertising (CAP) I am now not allowed to describe on my website what symptoms kinesiology can help or provide any more information. Please ring Dr Jessica’s practice so that TEK can be explained in more detail as the spoken word is not covered by the restrictions of the ASA and CAP.

If we accept the ASA’s decision that the written claims for kinesiology were misleading, this doctor appears to be saying that she will provide misleading information verbally to anyone who telephones her. I’m sure she doesn’t actually think that, and I’m equally sure that she disagrees with the ASA and believes that she is not misleading anyone. But belief is not evidence, a lesson which Dr Middleton appears not to have learned at medical school. I have asked the GMC for a view on the professional ethics of this statement, as well as on the matter of most of this doctor’s claims having been adjudged misleading.

Could it be that the GMC is terrified of opening this can of worms? Here we have a doctor whom the GMC has said is not practising medicine so is not subject to medical regulation. What about a doctor who practises both evidence-based medicine and evidence-free medicine? There are lots of these, for example medical homeopaths. I am now wondering how these would be viewed by the case examiners. Would they be considered subject to regulation for the bits of their practice that are real medicine, and not for the bits that are make-believe? So far the GMC has shown very little enthusiasm for disciplining medical homeopaths, even though homeopathy has been comprehensively dismissed by the Chief Medical Officer, the government’s Chief Scientist, and now at long last the Secretary of State for Health. Only the most extreme cases are referred for action by the case examiners, for example that of Dr Marisa Viegas who caused a patient’s death by advising her to stop treatment for heart failure and to take homeopathy.

So it seems that the GMC will only take action when the doctor concerned has killed someone – rather too late some would say. It is really very disappointing that, after a great deal of public concern about the effectiveness of the medical profession regulating itself, resulting in the establishment of the independent Medical Practitioners Tribunal Service, the gate keeper is still the GMC – and only the GMC decides whether to refer a case to a Tribunal. So plus ça change….. the doctors still look after themselves.

So I have alerted the GMC to these two developments, the ASA’s ruling about misleading claims, and the doctor’s written offer to provide misleading evidence orally. I am told that the case has been referred to the Rule 12 team. Rule 12 of the Fitness to Practise Rules empowers the Registrar to review decisions that may have been wrong, or where new evidence has arisen. The GMC is at pains to clarify that even if one or both of these tests is positive,

…..a review can only be undertaken if the Registrar is also of the the view that a review is necessary for the protection of the public; necessary for the prevention of injustice to the practitioner; or otherwise necessary in the public interest.

Does the GMC take the view that preventing misleading information being given to sick people is necessary or not necessary? So far we don’t know, and as no time scale can be given for a reply, it’s going to take some time to find out. Meanwhile Dr Middleton will be happily taking phone calls from anyone who wants to be told porkies about how their body works.

The ASA also thought Dr Middleton’s statement about oral advice rather surprising, but technically it would not fall under the Committee of Advertising Practice (CAP) code as it isn’t a claim. The ASA didn’t think anyone would take up the offer, but I am a lot more sceptical about that. Some people are comforted by lies, as long as the lies reinforce their beliefs.

I note that Dr Middleton is now using a new surname, Braid. If that is because of marriage, may I wish her all the happiness of married life. That is a quite separate matter from her job as a purveyor of quackery. Under her new name, she has reacted to the ASA’s action by starting a petition. She objects to being required to back up claims with proper evidence. Interesting that she has addressed it to the wrong minister – Jeremy Hunt is not responsible for consumer affairs. Also she can’t spell complementary. She is of a similar age group to my GP son, who was taught a great deal about the nature of evidence while at Southampton School of Medicine. I assume that Dr Braid’s education at Manchester included much the same material. Yet she seems to have forgotten all that, because she really does not understand what evidence is. Let me summarise for her.

Randomised controlled trials (RCTs) are the bedrock of clinical research. But they are not the last word. In tightly controlled circumstances they can tell us whether a treatment has some intrinsic activity, with reasonable confidence. There is always uncertainty of course, and even when we have good RCT results there is always the question “so what?”. The efficacy we have measured may not matter to most patients seen by clinicians. An example of that is the SSRI anti-depressants, which have very little activity in mildly depressed patients, despite obtaining marketing authorisation on the basis of RCTs. Hence, less rigorous but more realistic research is increasingly being undertaken, to see whether the RCT evidence can be generalised to the population that a practitioner sees.

But what if a drug failed all the RCTs, and the drug company still insisted on marketing it? What if they said “Never mind the RCTs, we have done other less rigorous research and that shows it works. Please give us a licence.” Would any of us accept that? Yet that essentially is what Dr Braid is saying. She wants to skip the RCTs and rely only on anecdotes, testimonials, uncontrolled case series etc. Basically RCTs are an inconvenient truth for the treatments she sells to patients.

I should conclude with a consideration of this matter of truth. Have I accused Dr Braid of lying to patients? It depends on what you mean by a lie. If it means telling somebody something that you know is untrue, then Dr Braid most likely is not lying. If it means telling people something that any person could reasonably be expected to know to be untrue, but you simply ignore the truth and pretend you know differently, then that is pretty close to a lie. My guess is that Dr Braid is not consciously lying, and firmly believes that what she tells patients is true. But by ignoring the actual truth the effect is the same – sick patients are misled, and may suffer damage.

16 Responses

  1. To be fair, you can’t entirely tag Manchester with Dr Braid’s medical education, since her qualifications listed on her website reveal she is one of the cohort of students who complete pre-clinical and B.Sc. years at St Andrew’s University in Scotland, and then transfer to Manchester to do their clinical training.

    It is certainly depressing, though, that she seems to have passed through two preclinical years and a BSc degree final year at St A’s, and then three clinical years in M’cr, without apparently grasping the nature of evidence.

    Looking at the rest of her family, perhaps what you are seeing is that a pre-existing delusional belief acts as a kind of impenetrable force field protecting against the intrusion of inconvenient reality. In which case, you have to wonder, both why she chose to do medicine as a degree, and why St Andrews let her onto their course.

    • Well spotted. But I’m doubtful that the medical schools are basically responsible for this doctor’s bizarre beliefs. As you say they probably go back a long way.

  2. In the Netherlands even chiropractics call themselves ‘doctor’! Shame and illegal.

  3. The central issue is the fact that she is on the Register but not licensed to practice.Who has overall responsibility for the GMC the Privy Council?
    Keith Isaacson

  4. There is no effective way a medical school could prevent a candidate with odd views from entering, unless their personal statement itself contained oddities rather than the usual platitudes, or they pronounced something bizarre in the interview. Some medical schools no longer score the personal statement (for good reasons).

    I couldn’t find either Jessica Middleton or Jessica Baird on the Register this morning.

    • You won’t find Jessica Baird because she is Braid. I wasn’t suggesting that med schools could or should regulate entry in the way you suggest. I was commenting on how 6 years of study could deliver a graduate who seems to reject everything they learned.

  5. […] M. United Kingdom’ [sic], indicates Middleton. Who, it turns out, is a CAM practitioner of some notoriety. I’ve looked again at Braid’s petition, and considered her reasoning for raising it. And I […]

  6. Hi Majikthyse, sorry about the Baird/Braid error.

    My remark about entry wasn’t a recommendation, merely a confirmation that such selection would be difficult. Dr Aust had commented that “you have to wonder……. why St Andrews let her onto their course”, and it was in response to that I posted.



  7. Since this person acquired her various degrees as “Middleton”, should she not be practicing under this name? Is this new-name tactic legal… Even if it’s a “married” name?
    In my experience the goodwill value of the name which built the reputation is sufficient reason to ignore the usual (ownership-oriented) changes which marriage might encourage – especially in this enlightened age.
    Could it be that – like the concept of evidence – the term “goodwill” is misunderstood by this lady? Or perhaps it has dawned on her that reputation can take the form of notoriety.

    • She has changed her name on the GMC register so I don’t think there is any issue with that. Most married female graduates of any profession work under their married names.

    The e-mail address which I submitted has an erratum… It should read: airborne@telkomsa.net

    Apologies, Rob

  9. […] been meaning to post this for far too long, and I have stung myself into it by revisiting a previous post about Dr Jessica Braid (neé Middleton). She operates as The Natural Doctor, from her […]

  10. She has helped lots of people. She is medically trained in therapies that work. It is foolish and narrow-minded to say that only conventional medicine should be practiced. Whoever goes to her knows that they are opting for alternative therapies. Aren’t we living in a democratic country, where people may choose?

    • Yes she is medically trained in therapies that work, but she chooses to ignore those and mislead patients with invented claims.

      Of course people are free to choose, but I am equally free to say that certain practices have no evidence to support their use, and may even be harmful. Freedom to choose means informed consent, not blindly accepting whatever a practitioner claims. Surely asserting a belief about how the body works, while ignoring evidence to the contrary, is arrogant and narrow-minded?

  11. I opted to go See Dr Jess because I was completely fed up of the single minded approach by Drs within the NHS treating issues individually and not looking at the whole person and possible links between varying symptoms. She told me in the first session that if she felt I needed to be referred back into the NHS and required that type of treatment she would not hesitate to do so.
    Sitting with a Dr who sat and listened for an hour and then put pieces of a puzzle together to come up with a holistic way of moving forward to improve my health. Within a week I was improving and no longer suffering from symptoms that not only had I been suffering from for years AND no longer needed the surgery the NHS Drs had prescribed. And yes, Natural remedies and diet. Don’t forget Modern Medicine has its roots here. Please don’t be so arrogant to think this has not progressed the same way modern medicine has.

    • I’m pleased that you are feeling better, but can’t of course comment on either your condition or on what caused the improvement. I agree that especially in general practice there is too much compartmentalisation. My GP insists on only one condition per consultation. If I have something else to discuss I have to make another appointment. This is silly, but he says it’s because of the pressure under which the NHS operates. If GPs spent an hour with each patient, as Dr Braid does, it would bankrupt the NHS.

      But you miss the point of my post. Do you think it’s acceptable to make claims that have no basis in evidence? Take the example of plant oestrogen. Experts (not me, the Endocrine Society) say that the claims are wrong. Is it OK to charge patients money for these products when there is no evidence that they work? Would you allow a drug company to do that?

      As far as I have observed, `natural’ therapies progress by inventing more and more outlandish practices, and making more and more outrageous claims. In reality, the more research is done, the more they are shown to be ineffective. The US National Center for Complementary and Integrated Health has spent billions on research over decades, and has not identified any clinically useful therapies. Is that what you call progress?


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